Thought Reader

A collection of POVs on creativity, leadership, and all things marketing

Does skepticism make great Creatives?

I love being a skeptic. Approaching everything with a level of scrutiny and doubt is what helps me push ideas to new and exciting places. It’s also why I love publicly analyzing ad campaigns.

But that skepticism has gotten me in trouble professionally. “Challenging” and “difficult” were terms used in my past reviews, but I do have to remind myself that those came from men who were uncomfortable with how I questioned bad briefs and contradicting feedback.

If the best Creatives truly are skeptics, I agree with Will’s point that we need to give them space to be just that.

Do “best practices” actually lead to the best results?

Someone needs to make a horror film called “Best Practices” because those things haunt the dreams of Creatives everywhere. But what's even worse than having to slap a logo in the first three seconds, is being forced to put the logo in the corner for the entire spot. I'd put that one on the "worst practices" list. 🫠

Will we ever see the end of timesheets?

Everyone hates them, but agencies just can’t seem to let go.

Why does it seem like the ad industry is going downhill?

In a Fishbowl thread about the increasing number of layoffs and folks desperately searching for jobs, one commenter had an interesting opinion on why things seem to be in such a state of chaos.

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