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Ashley | Stuff About Advertising

I'm a Creative Director and Copywriter in the advertising industry. My newsletter, Thought Reader, is a curated collection of POVs on creativity, leadership, and all things marketing. I sift through all the nonsense thought leadership on the internet to find the things worth reading and discussing.

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Do clients want ideas or deliverables?

Thought Reader A collection of POVs on creativity, leadership, and all things marketing Curated by Ashley from StuffAboutAdvertising Do clients who tell you to "just get it done" care about ideas? People say the idea is king, but what's a king to ... a client? Specifically, the kind of client who just wants you to get the job done. Ndukwe asked how others approach these scenarios. Is it worth bringing the client a bigger idea or concept? Can you ask them for more time to make sure the...

Thought Reader A collection of POVs on creativity, leadership, and all things marketing Curated by Ashley from StuffAboutAdvertising Are agencies doing too much? Remember how I said some things in this newsletter might challenge perspectives? 😉 In this post, Stephanie argues that agencies don't need to spend so much time immersing themselves in the brand and redoing the strategy that the client has already developed. And that a lot of times, after months of work, the agency's strategists come...

Thought Reader A collection of POVs on creativity, leadership, and all things marketing Does skepticism make great Creatives? I love being a skeptic. Approaching everything with a level of scrutiny and doubt is what helps me push ideas to new and exciting places. It’s also why I love publicly analyzing ad campaigns. But that skepticism has gotten me in trouble professionally. “Challenging” and “difficult” were terms used in my past reviews, but I do have to remind myself that those came from...

Welcome to Thought Reader A collection of POVs on creativity, leadership, and all things marketing Thanks so much for being here for the first edition of the Thought Reader newsletter! I created this as an outlet to share some of the thought-provoking pieces I find on LinkedIn (the headquarters of thought leadership), TikTok, YouTube, Reddit, Fishbowl, podcasts, and more. Because, beyond the cringey posts about 2-year-olds saying profound things and the unhelpful, sometimes toxic, posts you...